Unlike some manufacturers who target youthful customers with a passion, Nissan acknowledges that some folks age 50 and up will buy a cube, impressed by its utility। In statistical terms, Nissan calls is a Bi-modal Buyer Age Distribution. Nevertheless, the prime market consists of "Echo Boomers," typically in their 20s, with a personal income around $25,000 per year. According to marketer Phil O'Connor, America has nearly as many "Echo Boomers" (born in 1982-94) as "Baby Boomers" (1946-64).
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